Alena Akhmadullina found her company in 2001 just after graduation from university. In more than 10 years Alena Akhmadullina fashion brand and its founder have become one of the most unique examples in Russian fashion. Creating collections with the concept of Russian fairytales, Alena gives modern women an opportunity to bring a little bit of a dream and fairytale to their lives. Signature prints and unique silhouettes of Alena Akhmadullina’s creations are very popular among Russian social elite and celebrities in Europe. Eva Green, Naomi Campbell, Elena Perminova, Ravshana Kurkov are just few among the long list of celebrities and it-girls who choose to appear in public in Alena’s dresses.

Thanks to her talent and vision Alena Akhmadullina is an example of a ‘fashionista’ for many women and was awarded for her creative success by Russian press several times.