UK based STORY mfg. was born out of a desire for a more authentic, fulfilling and kind approach to fashion, one that doesn’t involve a trade-off between aesthetics and sustainability. Katy and Saeed are a husband and wife team and work with a large group of dyers, weavers, embroiderers and tailors in their atelier in the Indian forest.
The brand is designed to benefit the earth. They believe fashion can be a form of social activism and that STORY mfg. can help promote it. The approach to products, from the raw ingredients to the fabrics and trims will biodegrade and enrich the soil. Organic clothing made from organic fibre and dyed with leaves, bark, roots, heartwood and fruit.
Completely animal kind.
Their greater goal is to help reverse the damage done by industry and enter into practices that leave the planet better off after their work is done. The natural indigo sourcing comes from an effort to fix nitrogen levels in over-tilled and farmed soil, and the dyeing takes place in a re-planted forest where all their waste is used to fertilise the gardens.