Ivan Frolov showed the premiere collection of his brand FROLOV at Ukrainian Fashion Week in 2014, at the time studying engineering, design technology and construction at Kiev National University of Technology and Design. Then Vogue Ukraine called him one of the most promising Ukrainian designers and his brand won the Best Fashion Awards 2014 nomination “Breakthrough of the Year”.
Intelligent provocation and sex ar the cross cutting motives of the designer’s creativity. In his collections he explores the meanings and boundaries of sexuality and gender relations. FROLOV designs are denied by complex tailoring, delicately built silhouettes and handwork. Statement accessories, often speculating on sexual characteristics, became the landmark of the brand and complement the theme of every collection. The designer values sincerity, power of seduction and authenticity of expression in his work. This is rejected in FROLOV logo a heart permanently present in his collections as decoration.